The music video I chose is "Untitled" by Simple Plan. The video is making an argument against drunk driving, and points out that no one is exempt from tragedy. The audience being targeted is teenagers that don't see a problem with drinking and driving.
The video bases most of its argument on emotions. They try to show the overarching effects of drunk driving by not only showing the girl that was hurt but also the way it affects her family. The family is shown doing normal things, like washing dishes and playing video games until the moment of the crash. Then it is the family as well as the girl that are crashing into walls and through glass. It's a poignant image of how a normal night can instantly become a disaster by one person's choice. The song itself is sung from the point of view of the drunk driver, who sincerely regrets his mistake. The final line of the chorus is "How could this happen to me?" which implicates that too many people believe that a drunk driving incident couldn't happen them...and it could. The video does appeal to pathos at the very end of the video, when it lists statistics of teen drunk driving accidents and gives a phone number if you want to get involved in preventing drunk driving.
The argument is sufficient. It shows characters that you can feel empathy for and relate to. It uses normal scenes that are familiar to teenagers and twists them into a tragedy. The argument is typical. It takes an event that seems distant to teens and gives the people involved faces and voices so that they become more real. The argument is also accurate, because these accidents happen all the time and in the same way. Lastly, the argument is revelant, because teen drunk driving is still on the rise and accidents are still killing many teenagers.
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